BRANDING - LUKE'S ICED COFFEE
Branding Identity | LUKE'S ICED COFFEE
Branding Identity | LUKE'S ICED COFFEE
Brand Positioning:
Positioning Luke’s Iced Coffees as a unique and
quality-focused brand in the market is crucial. The
brand should stand out from competitors, focusing
on differentiation from the main competitor, Jimmy’s
Iced Coffee. The goal is to become easily
recognisable, especially on social media platforms
Brand Personality:
Luke’s Iced Coffees envisions a brand personality that
is both edgy and cool. The design should resonate
with modern sensibilities while also allowing for a
touch of vintage charm. The brand should convey
qualities such as innovation, approachability, and a
genuine connection with its audience.
Year
2024
Client
LUKE'S ICED COFFEE
Services
BRAND IDENTITY
Outcome
Luke’s Iced Coffees is a new brand aiming to stand out and have a strong identity in the iced coffee market. The brand targets a millennial audience, focusing on creating a cool, edgy image while maintaining a sense of approachability. Luke’s is positioned to differentiate itself from competitors, particularly Jimmy’s Iced Coffee, with a focus on quality and recognizability across social media.
